Gold 104.3
Gold 104.3 logo
Location Melbourne
Format Adult Contemporary
Launched 1930 (3KZ)
1990 (Gold 104.3)
Current 104.3FM
Previous 1350AM (1930-1935)
1180AM (1935-1978)
1179AM (1978-1990)
Current 3KKZ
Previous 3KZ (1930-1990)
Owner Australian Radio Network
Network Pure Gold Network
Co-locate KIIS 101.1

Gold 104.3 is an adult contemporary station in Melbourne and is owned by Australian Radio Network. The station started its life as 3KZ and was Melbourne's third commercial station launching in 1930.

Gold 104.3 (previous) logo

3KZ was considered as one of the old guard of Melbourne radio. It was patriotic with its "I Love Melbourne" tag line. 3KZ format was hits and memories.

In 1990, 3KZ along with 3TT (now KIIS 101.1) converted to FM. Its hits and memories format was too broad with the other commercial FM stations - Triple M, Fox FM, TTFM - offering their targetted formats. In 1991, KZFM changed to classic hits with a name of Gold 104FM to reflect the new format.

In 1994, Gold 104FM was bought by Austereo who already owned Fox FM. Soon afterwards Austereo bought Triple M. With the "2 station rule", Gold was sold to Australian Radio Network and the station adjusted its name to Gold 104.3.

In 2015, its sister station Mix 101.1 switched to a top 40 station and renamed KIIS 101.1. Gold 104.3 has adjusted to adult contemporary to fill the void.

Southern Cross Austereo Today's Hit Network Sea FM Hot FM Star FM Triple M LocalWorks RadioWest Former stations
Australian Radio Network KIIS Network Pure Gold Network
Nova Entertainment Nova smoothfm
Macquarie Radio Network Macquarie Network Southern Cross Broadcasting Fairfax Media Macquarie Regional Radio
Other ACE Radio Broadcasters Broadcast Operations Group Capital Radio Network Grant Broadcasters Pacific Star Network Seven West Media
New South Wales Sydney Newcastle Victoria Melbourne Queensland Brisbane Sunshine Coast South Australia Adelaide Western Australia Perth Tasmania Hobart ACT Canberra
Sydney Hit 104.1 KIIS 106.5 Triple M 104.9 smoothfm 95.3 WSFM
NSW Star 104.5 The Edge 96.1
Melbourne Gold 104.3 Hit 101.9 KIIS 101.1 smoothfm 91.5 Triple M 105.1
Brisbane 4KQ 97.3 FM Hit 105 Magic 882 Triple M 104.5
Adelaide 5AA Cruise 1323 Hit 107 Mix 102.3 Triple M 104.7
Perth 96fm Hit 92.9 Mix 94.5
Hobart Sea FM 100.9
Canberra Mix 106.3
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